Coaches, it’s time to get honest about your sales strategy. If your DMs are dry, your calendar’s empty, and your content feels like it’s going nowhere—you’re not alone. In this episode, Laura sits down with sales coach Gurleen Dhillon to unpack the real reason your offers aren’t converting.

They break down Gurleen’s visibility–nurture–convert framework and explore how most coaches skip straight to the “sale” without building enough trust or desire first. If you’ve been spinning your wheels trying to mimic someone else’s Instagram strategy, this episode is your wake-up call to stop chasing virality and start building a business that actually sells.