Marketing strategies that work
Why does getting clients for your coaching business feel so hard?
You decided to become a coach to serve others.
But being in business for yourself feels risky. There is a constant worry about getting enough clients.
What if it doesn’t work? And if we are honest, it often feels like it might not work.
After speaking to hundreds of coaches the number one question they ask, even if they have been a coach for a while is:
How do I get clients .. and why does it feel so hard?
I can answer those questions and make it easier for you to get clients. There are 2 problems that make getting clients difficult.
Problem #1 : Most marketing advice was not built for coaches.
The marketers you have hired to help you were not trained to market coaching.
They know how to market toothpaste. Insurance. Coffee.
Services people already understand.
They tell you to simply,
“Niche down”
“Be visible, get on stage”
“Post daily”
Coaching is a completely different thing.
They don’t know how to market a change in thinking or a unique personal development idea … You're selling a change your potential clients cannot fully picture yet.
So the “normal” marketing advice is incomplete and just won’t work. You already know that because it hasn't worked for you.
Problem #2 : You're doing the right things ... in the wrong order.
After talking with over 150 coaches on my podcast, I noticed successful coaches are all doing very similar things. I realized
there are only 6 things a coach has to do to be successful .. but they must be done IN THE RIGHT ORDER.
This is the problem struggling coaches have. It's not that you aren't doing anything to attract clients and grow your coaching business. In fact, you're doing things that "should" work:
posting
creating a website
podcasting
sales calls
But you have jumped to step 4 and skipped steps 1-3 without even knowing what they are.
Step 1: Know what you unique do?
Explaining what you do as a coach may sound simple, but it's not. When your work is powerful and broad, it can serve many different types of people. It has many applications. You can do A LOT.
That's why getting clients feels harder than it should.
Imagine what your business would be like if people immediately understood what you do and how amazing your work is.
A steady stream of clients is possible when your marketing is clear. Clarity starts with you fully understanding your unique work — the work only you can do… how you coach differently from every other coach.
That’s my gift.
When talking with a coach, I can cut through the explanation, examples, and verbal processing. Intuitively I can hear your unique work as it rises to the surface.
And I can help you say it in a way your clients immediately recognize.
I created the Endotype Formula to support that work. It is a personality assessment built by a coach, for coaches. It reveals how you naturally coach, what your coaching superpowers are, and what attracts your clients — not what you’ve been told “should” work.
It also pulls back the curtain on your ideal clients; what drives them and what they are looking for when they say yes.
Together we can create marketing that will really work this time. Not because we follow the advice of the experts. But because we create something as unique as you are. I am here to help.
A Marketing Genius - Intuitive Marketer
Part Mentor, Part Marketer, Part Coach
First take the 4-question Endotype Quiz
And as you read your results, notice…
Does it describe how you actually work?
Does it sound like you?
Work With Laura
What Are Coaches Saying
I have tried branding and marketing on my own by copying others. Working with Laura was so simple. She understood the evolution of my work and called forth my unique body of work.
She used who I am … my uniqueness, talents and strengths … in my marketing. The process helped me discover and embrace who I am and how to express that to my ideal clients.
Teresa Ramain - Redefining Abundance
Laura's course is a MUST for coaches who are struggling to get clients!
She has a way of explaining the overwhelming and confusing world of marketing in a simple, understandable way. After completing this course, I am excited to start using my new "what I do" statement at the networking events I attend from here on out!
Caroline Smith - The Introverted Misfit
I have hired a lot of marketers. But Laura is a marketing genius. The reason I chose her is she was a spiritual marketer. As an energy healer and hypnotherapist I want to work with someone who is energetically aligned. Laura was that and I would absolutely hire her again.
Anna Hanael - Empath Rising
My business launched well with clients booked, because I worked with Laura. With her guidance we created a brand and messaging that I still use to this day.
Kate Carter - Mindset & Leadership Coach, Speaker
Laura has helped me understand my brand personality, clients and messaging. Now I can just easily show up exactly as I am. I know that is what is bringing me more clients. The Brand Activation Formula she creates allowed me to update my website and social media, and it has even allowed me to hire other marketing helpers who fully understand who I am right from the start. They can do their work without confusion.
Michelle Scott - Psychotherapist, Healer, Coach
