Monthly Marketing Labs for Coaches Who Are Done Guessing
Roll up your sleeves and Let's get to work
You know you need better marketing to attract your ideal clients, but every course you’ve tried is either too generic, not built for coaches, or just leaves you overwhelmed and on your own. If you’ve ever thought, “Maybe I’m just not doing it right,” or “I wish someone would just show me how,” you’re not alone.
Welcome to the Marketing Lab—a monthly, hands-on, 60-minute session where we don’t just talk about marketing. We fix it. Each month, we tackle one element of your marketing experiment, based on the unique way you work and coach. No one-size-fits-all advice or education. Just real progress in one focused hour.
Why This Is Different:
Other marketing workshops or courses often miss the mark because they think selling coaching is the same as selling a product; do market research, find a niche, market to that niche.
You are a unique human, not a simple product.
You have gifts, talents and life experience that makes you uniquely suited to solve specific problems for your clients. During our Marketing Lab we will help you discover your unique work and implement aligned marketing strategies. In the Marketing Lab, you’ll get an hour each month to move your business forward with direct guidance from someone who’s been there.
Who’s Leading the Lab?
I’m Laura Hulleman—coach, strategist, and creator of the Endotype Formula™.
I’ve spent the last 16 years coaching (and the 10 before that building small businesses), helping real humans—like you—ditch generic, bro-marketing and finally build businesses that feel like home.
I’ve interviewed hundreds of coaches about what works and what doesn’t work in their business. I have personally helped dozens and dozens of coaches
clarify their message
attract clients who actually want what they offer
launch their offers without pretending to be someone they’re not
I’m not here to preach vague concepts—I’m here to help you discover the work only you can do, and build your marketing around that.
If you’re tired of guessing, tired of wondering if you’re “doing it right,” and ready for personalized guidance that actually works, this Lab is the place. One hour a month. Real progress. Built around you.
This month we are zeroing in on something that should be at the heart of your business: your values. In our time together we will
November 13th, 12pm CT
Using Your Values to Ideal Clients
Uncover your core business values
See how they show up in the way you market and sell.
How to reflect your values into your messaging—and your design and strategy
When your marketing reflects your real values—not just trendy buzzwords—you attract clients who believe in what you stand for.
December 11th, 12pm CT
Building Your 2026 Marketing Strategy
It would be so easy to just sit back and wait till January to work on your marketing. But I want you to hit the ground running. In this Lab we will:
Assess what actually worked in 2025—and what didn’t
Reflect on your best clients and how you can get more of them.
Create the outline of a new plan for next year.
This isn't a goal-setting hustle or a planning webinar. This is marketing reflection time for your business brain—the kind that makes space for real change.
